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EGGS-ACTING WELFARE STANDARDS
From shell to shelf, NestFresh ethically produces and delivers versatile egg products
In an industry often plagued by greenwashing and misleading marketing, NestFresh stands out by truly living up to its promises and values. A firm believer that happy hens produce the finest eggs, the company takes pride in letting its hens roam freely outdoors where they get to live their best lives. Moreover, NestFresh is dedicated to providing its farmers with a living wage that empowers them to keep their own land and feed their families well. Vice President Jasen Urena introduces us to the company in more depth.
“ An integral part of Hidden Villa Ranch, which has been in operation for over 45 years, NestFresh was established in the 1990s. NestFresh is owned by Tim Luberski, who also founded Hidden Villa Ranch as a small egg distribution business while attending college. Initially, he distributed eggs from the Inland Empire of Southern California to food service restaurants in Downtown Los Angeles. As he finished his studies at USC, he continued to expand the business. A few years later, Tim ventured into retail and started focusing on specialty eggs, which led to the creation of NestFresh, a specialty egg brand founded on animal welfare and family farming. NestFresh was one of the first brands in the US to be certified Cage-Free by Certified Humane.
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