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Mizkan
Over the past 12 months, Mizkan has launched new products across its four business categories: Sarson’ s, Branston, Japanese vinegar for food service and Japanese-style seasonings. Mizkan has also launched a new vinegar brand, The Vinegar Company, offering a versatile product suitable for both cooking and cleaning. Meanwhile, the Branston brand was expanded with the introduction of a new Piccalilli flavor. A new pickling liquid and sushi sauce have also been rolled out to enhance the company’ s Japanese food service category. In addition, Mizkan debuted a range of Japanesestyle seasonings for home use, including yuzu ponzu, rice vinegar and sushi seasoning. These offerings make the most of the company’ s strength in developing flavorful products and have been well-received by customers. As for existing products, Mizkan has been able to further enhance customer satisfaction by proactively engaging new clients and implementing initiatives at the point of sale, along with broader usage suggestions for existing customers.
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