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Consistency and quality
Supply chain issues continue to sweep the food industry, and the farming and butchery sectors are no strangers to the struggles. Powered by its strong family legacy and commitment to operational excellence, however, Buitelaar has been able to adapt and overcome. Over the last couple of years, the company has adopted a new strategy, which Adam credits as a key driving factor behind its sustained growth at present.
“ Initially, we bought animals from external farms, but we’ ve since changed our strategy so that we own more of our own livestock. We work alongside dairy farmers to select the right genetics. Much like people, if you have two healthy parents with the right traits, the chances are the child will develop better. It’ s exactly the same with cattle. By selecting proven genetics, we’ re breeding animals with the right traits to deliver consistent size, natural marbling and a consistent eating experience. The beef industry struggles with inconsistency and our focus is on making our products consistent so the consumer knows what they’ re getting every time.
“ These genetics also mean the animal grows efficiently and finishes well, allowing us to produce a better-quality animal in a shorter timeframe, which is beneficial to the environment. This strategy has really helped us to gain both more customers and more confidence as we’ ve grown,” he details.
This strategic move has been highly successful for Buitelaar. As well as bridging the gap on supply chain insecurities, this in-house control has had a great impact on the company’ s quality control processes, allowing it to uphold its high standards whilst ensuring that its animals remain well looked after and consistently available. To further bolster this approach, Buitelaar was proud 44