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Group to acquire a 50 percent stake in Woolley Brothers Meat Processing in March 2025 – an advantageous move with a longstanding partner where both businesses’ capabilities complement one another.
“ Before, although we owned the livestock, we were processing elsewhere, and we soon felt, that for our long-term strategy we needed to be in control of our own destiny,” Adam elaborates.“ Woolley Brothers are a third-generation family business, so culturally, we work very well together.
“ This partnership allows us to maintain really high standards all the way through the process – from animal welfare, to deboning and quality assurance – and ultimately, that’ s what delivers consistently better eating quality for the consumer.
“ This in-house control also helps us to forecast when we are going to be shorter on meat, such as in the late summer months when, traditionally, livestock availability can be a challenge. It enables us to have the cattle when others don’ t, as well as work on the genetics to really refine the quality of our product. When you’ re in charge of the full supply chain, you have full transparency, from the birth of the animal right through to the portioning of the meat.” foodchainmagazine. com 45