________________________________________________________________________________________________________ IRO
Sushi ensuring dishes are served with care, precision, and passion by a team of dedicated chefs.
To learn more about how IRO is revolutionizing fast-food sushi in the UK, we sit down with Chhong, who begins by explaining the founding concept behind the business.“ In the UK, there are lots of fast-food chains serving burgers, chicken, and fries, but very few offer quick and healthy options, and even less serve made-to-order sushi,” Chhong begins.“ Rather than fast-food outlets, sushi in the UK is typically found in either small kiosks in shopping centers, where fresh food isn’ t guaranteed, or in high-end, fine dining restaurants with set menus. IRO was designed to address rising demand for accessible, highquality sushi on the go, combining speed, precision, and convenience with culinary
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