Food Chain - Issue 211 - April 2026 | Page 206

Frozen
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these issues by saving time and simplifying daily life, not just through its readymade meals, but even its raw products. For example, its frozen chopped onions are already prepared, making cooking that much easier.
Another key trend is the growing demand for quality and healthy food, driven by ongoing discussions around processed food and additives. Frozen food is merely a way to preserve a product as well as its taste and nutrients without waste or additives. The last and perhaps most significant trend is sustainability. At every stage of the supply chain, including in the homes of consumers, frozen food generates less waste. People only take the quantity they need from their frozen food items, which saves money and reduces environmental impact, something that resonates increasingly strongly with consumers everywhere.

Frozen

food. Fresh thinking.
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Quality convenience
On a related note, Maxime Margain, International Director, highlights Picard’ s organic range, which embodies the company’ s commitment to quality, health and sustainability.“ Many of our products are organic, and organic food is both ontrend and genuinely good for health, which means it resonates with consumers on multiple levels. Our organic products are selling very well, particularly in the UK, as in many ways, they tick every box. The
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