________________________________________________________________________________________________ Picard Surgelés
broader challenge is simply educating our consumers about how beneficial frozen food can be, both for them and for the planet. We want them to understand that frozen does not mean cheap, full of sugar or nutritionally poor, which has been the common perception for decades. Picard is the opposite of that, we offer something that is healthy, sustainable and genuinely delicious without compromising on quality, ingredients and nutrients, and that makes a big difference,” he ends.
Convenience, quality and sustainability are trends seen everywhere in the world, and Picard is well placed to meet them beyond France as it continues to expand. With these priorities embedded at its core, the company is poised for further success both domestically and internationally. ■
www. picard. fr
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