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“ What’ s really unique about Rheal is that our founders were our first customers – they founded the business to solve their own health challenges,” says Max.“ Charlotte, in particular, had struggled for years with poor immunity, gut issues, and nutritional deficiencies due to her coeliac disease. Because of this, the two embarked on their wellness journeys and found, through trial and error, that there were certain ingredients – superfoods – that made a real difference to Charlotte’ s health. That got them super excited to see how they could support others’ everyday health challenges that weren’ t always addressed or understood.
“ With that, Sean and Charlotte began working with the science team at Nottingham Trent University, where they studied, to formulate superfood blends. In 2017, they launched Rheal, however Sean soon suffered his own health challenges, which derailed the business for several months. He was diagnosed with Hodgkin’ s Lymphoma and that tough period drove the pair’ s determination even further. Not long after that, Sean and Charlotte were scouted for Dragon’ s Den. Following their appearance on the show, the brand became an overnight success. Theirs was the first pitch ever to get what they asked for from all five dragons and the crowdfunding
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