Food Chain - Issue 211 - April 2026 | Page 41

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Rheal campaign that they launched that same week was oversubscribed.
“ Rheal then skyrocketed and has since remained very much founder-led with entrepreneurial flair,” Max emphasizes.“ It’ s a brand that’ s aspirational, yet very accessible and speaks to real people and real life, and we really do believe in the quality and efficacy of our products.”
Following this rapid widespread success, Rheal has continued to grow and flourish. In fact, the business has achieved a 141 percent three-year annual sales growth – an incredible achievement that Max believes is underpinned by the personability and relatability of the brand.
“ I think our growth all comes down to the authenticity and credibility of the brand and its story, as well as the fact that more people are taking control of their health and nutrition now,” he affirms.“ We had credible, expertly formulated, and effective products made from real ingredients, in packaging designed to bring joy to our customers.”
Delivering real results
Aside from exceptional quality and efficacy, Rheal’ s products are defined by their lifefoodchainmagazine. com 41