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artificially and then reality hit post-Covid with high churn, as people went back to shopping in supermarkets, returned to the workplace and started eating out again. Since then, our focus has shifted to retention over acquisition, delivering more value to each customer and building a proposition that is scalable and financially sustainable.” Long-term partnerships with charities such City Harvest and FareShare have also been a key part of Oddbox’ s operations.“ We donate any extra produce to FareShare weekly, who redistribute to charities and community groups, providing nutritious meals to people in need,” highlights Emilie.“ We’ ve donated the equivalent of 1,967,526 meals so far.” In addition, it has recently partnered with St Ewes – the only B-Corp certified egg packer in Europe – adding free range rescued British eggs as an option to food boxes.
“ We want to make shopping with Oddbox as easy and convenient as possible, helping our community shop in a low-waste manner for their weekly essentials, so we will be
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