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Beyond distribution
The company’ s portfolio runs from everyday pantry essentials like rice, flours, lentils, spices, oils, ghee, and dals to a fast-growing range of specialty, frozen, ready-to-eat, and valueadded products spanning pastes, snacks, beverages, instant mixes, dairy, pickles and chutneys, cookies, and confections. In total, the portfolio spans around 19 categories, with specific expertise in each. Beyond this, HOS has an in-house brand portfolio including Laxmi, Garvi Gujarat, Amma’ s Kitchen, Maaza, and Meharban, each of which is designed to serve a specific occasion, region, or consumer.
“ We are far more than a distributor,” Neil states.“ Customers and brand partners use us as a go-to-market platform: import, quality assurance, and regulatory infrastructure; an in-house category and marketing team; product development capability built up over more than 20 years; access to mainstream grocery, ethnic retail, foodservice, clubs and e-commerce; and a
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