Candy Kittens ___________________________________________________________________________________________________
and commitment to doing good for people and planet, it’ s been a continuous effort to evolve and innovate in our mission for better sweets,” the company’ s official website states.“ We believe in the power of plants to deliver a great tasting sweet without using animal gelatine. We’ re a B Corp, we’ re 100 percent plant powered and 100 percent delicious.”
Plant-based products
The company’ s significant decision to eliminate animal gelatine and shift completely to vegan formulations required years of product development – Ed and Jamie were determined to ensure their plant-based products still provided the tempting texture consumers expected. The business partners positioned this as a major industry challenge, believing in the power of plants as the best ingredient to deliver the right texture and consistency without using animal gelatine or beeswax. Marketed as‘ no nasties, all good,’ every product now contains ten percent real fruit juice, all-natural flavors and no palm oil or artificial colors. By 2021, Candy Kittens was the second fastest-growing sugar confectionery brand in the UK, with sales surging 35 percent to £ 8.1 million, according to NielsenIQ data.
Not only did the shift to vegan products prove commercially wise, it aligned with
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