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2027. In addition, Candy Kittens has hinted at more exciting developments on its website:“ As part of our commitment to do better, we have a live project looking at alternative materials for our pouches, to move away from virgin plastic. When we have an update on this, you will be the first to know!”
Iconic collaborations
Combining environmental responsibility with strategic growth, Candy Kittens has signed deals with huge stores Tesco, Sainsbury’ s, Morrisons, Waitrose, Marks & Spencer, Asda Co-op, and Boots – a move that delivered rapid results. Revenue increased 23 percent, from £ 12 million in 2023 to £ 14.8 million in 2024, and sweet sales grew from £ 10.9 million to £ 13.6 million, demonstrating how wellreceived the vegan confectionary was among
customers. Product innovation accelerated alongside distribution growth, leading to a
delectable selection of sweets, offering plenty of choice and fresh concepts to shoppers.
Most recently, the company launched its foamy mix, Soul Pop, and Smittens – a new range advertised as‘ a feel-good treat you’ ll want on repeat,’ with themed edits including Strawberry, Blueberry and Sour varieties. British Classics Reimagined reinterprets nostalgic UK sweet flavors, such as Lemon Sherbet, Strawberries & Cream and Rhubarb & Custard. Diversifying beyond sweet treats, the launch of Treets added savory snacks to the Candy Kittens portfolio, with Crispy, Crunchy Corn, Salted Peanuts and Pretzel Bites. It even brought out a limited-edition rainbowcolored range of gummies called LOVES, partnering with the UK-based charity, akt, and reinforcing support for their vital work within the LGBTQ + community.
The ever-increasing popularity of its mouthwatering sweet selection prompted Ed
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