__________________________________________________________________________________________________ Candy Kittens
and Jamie to release the CK Fashion clothing and accessories line, while the brand’ s passion for giving back to the community inspired it to partner with Asda’ s Tickled Pink campaign. Dedicated to numerous charitable causes, this particular collaboration involved giving Candy Kittens Wild Strawberry packs a makeover to raise awareness and funds for Breast Cancer charities CoppaFeel! and Breast Cancer Now.
Strong collaborations are inherently important to Candy Kittens growth and innovation. Brand partnerships with Brewdog and Netflix generate awareness beyond more traditional channels – designed to promote Ed and Jamie’ s‘ making sweets cool’ philosophy – and in 2019, the acquisition by strategic investor Katjes International was a pivotal moment for the business. Owning several confectionery brands, such as Carambar and Terry’ s, the German company’ s 50 percent stake has enabled Candy Kittens to develop even further while still preserving its fashionable and unique identity.
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