______________________________________________________________________________________ Consort
Frozen Foods
ICE CREAM SPECIALISTS
Four decades in, Consort Frozen Foods proves that caring relationships are the real secret ingredient
Positioning itself as‘ The Ice Cream Specialists’, Consort Frozen Foods( Consort) helps retailers, leisure operators, wholesalers and foodservice businesses grow ice cream sales through category expertise, supplier partnerships and industryleading customer service. Operating closely with its customers, Consort is alert to possibility and animated by a culture where good ideas travel fast – an ethos perfectly illustrated by its solution to the recurring problem of broken wafer cones. When Gemma, Consort’ s Product and Marketing
Manager, noticed the fragile cones kept arriving in poor condition, she reached for a tray instead of a write-off form, and innovative thinking led to a new concept. Paul Blazdell, CEO of the independent UK distributor, recalls the moment ice cream nachos came to life; pairing broken cone pieces with a scoop of ice cream and a product was born. Within a single day of Consort floating the idea publicly, a customer had filmed their own version and posted it to Instagram.“ For me, that was a genuinely joyous moment,” he begins.“ Someone had seen a problem and converted it into an opportunity.”
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