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That culture didn’ t appear overnight. Launched in 1987 by Paul’ s father, Roger Blazdell, the company has expanded across thousands of customer locations and sees emerging trends, product performance and category opportunities first-hand, helping customers make better ranging and merchandising decisions. Carrying major global brands Wall’ s, Nestlé, Cadbury’ s, Häagen-Dazs and Ben & Jerry’ s, alongside a selection of independent brands, Consort currently has over 1500 products – with ice cream remaining firmly at the core of the business.“ We care deeply about the relationships we have with every brand,” Paul continues.“ We also partner with Marshfield Farm, Hackney Gelato and Purbeck – originally local brands – and it’ s fantastic to see them grow nationwide recognition and distribution.”

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