____________________________________________________________________________________________________ Surya
Foods h warehouse
In terms of further developing its sales channels, acquisitive growth also forms an integral part of Surya’ s wider expansion strategy. The company’ s recent acquisition of Karma Bites, for instance, signals its move into the healthy snacking category, though Harry emphasizes that flavor and quality remain paramount in both new and existing products.
“ The snacking category is evolving rapidly. While traditional favorites remain popular, shoppers are increasingly looking for healthier alternatives, bold global flavor, and products inspired by the latest food trends. Our strategy is to stay relevant and ahead of those shifts,” he says.
“ The acquisition of Karma Bites is a great example of that approach. Its naturally flavored popped lotus seed snacks have strengthened our presence in the better-for-you category, while our wider snacks portfolio continues to evolve in line with consumer demand. Through brands such as Laila, Kingston’ s and Thai Dragon, we’ re offering everything from South Asian-inspired snacks and Caribbean favorites to Thai classics. We’ re also seeing exceptional demand for nuts, such as Laila Pistachios, reflecting the growing consumer appetite for healthier snacking options.
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