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“ Of course, not all snacking is about health. We also focus on the tastes consumers are actively seeking. The Laila range celebrates South Asian-inspired flavors – which account for 70 percent of the world foods snacks market – spanning grills, Bombay mix, spiced mini poppadoms, and much more. Laila is the second biggest brand in Bombay mix and grills in the UK, with both segments delivering the strongest growth for the brand.”
While strengthening its portfolio and expanding into new product categories remain central to Surya’ s domestic growth strategy, the company is equally focused on broadening its global footprint. With decades of international sourcing expertise and an increasingly integrated operating model, Surya is strategically positioned to capitalize on rising demand for authentic world foods beyond the UK, while carefully navigating the complexities of global trade, particularly in the US and Australia.
“ International expansion presents exciting opportunities, but it also comes with its challenges. Rising transportation costs, fluctuating tariffs and import duties, and navigating different regulatory and labelling requirements across markets all add complexity. At the same time, every market has its own consumer preferences and retail landscape, so it’ s important to understand how best to position world foods products for local audiences. That said, these are challenges we’ ve been managing for many years,” Harry reveals.
“ As an international sourcing and distribution business, we already have extensive experience working with global supply chains and adapting to changing market conditions. Our focus is on building strong local partnerships, maintaining the highest standards of quality and remaining agile as international trade continues to evolve. Ultimately, the demand for authentic world foods is growing across the globe. By combining our experience with
▼ Harry Dulai with Thai Dragon products
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