________________________________________________________________________________________________________________________
Fueled by food
How innovative bakery programs, customer data analysis, and‘ neo-nostalgia’ are redefining Global Partners’ convenience stores
When customers enter a store that’ s part of Global Partners new bakery program, they are instantly greeted with the delicious scent of freshly baked cinnamon rolls and all-butter pastries – products that smell so irresistible, they sell out daily. As a diversified energy and retail company, Global Partners has 300 companyoperated retail markets and is an industry-leading owner, supplier, and operator of liquid energy terminals, fueling locations and guest-focused retail experiences. However, it is currently expanding its focus on food innovation, such as the recently launched bakery program, which includes a jumbo doughnut range for Honey Farms stores, made to an exclusive custom specification, as well as introducing Bridor’ s freezer-to-oven pastries.
36