________________________________________________________________ Rise
Biscuits and Righteous Chicken that our innovation process is more marketing-driven than consumerdriven , influenced by market trends and guidance from our marketing team , Splinter Group , who helped us introduce innovations such as ‘ Chix & Grits ’ to the menu . It ’ s all about staying attuned to trends and keeping our offerings exciting ,” explains Brian .
Brand evolutions
Brian discusses the process of Rise ’ s recent introduction of iced coffee products and how they ’ ve helped boost the business . “ Previously , we had never really focused on our beverage program with our offerings primarily consisting of bottled drinks . We have shifted away from fountain drinks due to the nature of our business , which primarily revolves around takeaway
orders and pickups . However , incorporating iced coffee into our lineup was an obvious choice . Since we have always used high-quality coffee , introducing iced coffee was a seamless addition . This expansion enhances our beverage offerings , particularly as coffee beverages play a significant role in our future plans . Given the considerable foot traffic we experience , it ’ s important to note that offering cappuccinos or mocha drinks as add-ons can drive biscuit sales and contribute to higher overall revenue and average check amounts . Throughout our brand ’ s multiple evolutions , we have taken the time to understand our position in the market . As we move forward , our focus on the beverage program will become increasingly refined , aligning with our overarching strategy and objectives ,” he enlightens .
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