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Strategic supplier network
With Danish, German and British operations now running simultaneously, Food Team has found real synergies in the way its branches complement each other, though Brexit has added complexity to everything the company brings into the UK. In its early days, Food Team was a frozen food specialist, supplying items like frozen sliced peppers for pizzas and asparagus for soup. When Brexit happened, the priority shifted from specialism to reliability, as getting customers the right product at the right time became more vital. Food Team quickly recognized that in the UK market, it could expand its offering to include frozen vegetables, frozen fruits, canned goods, dried goods, and whatever else customers needed sourced and delivered without friction.
“ The model in the UK became simple: as long as you are a reliable supplier and you get product to customers on time, it works. Meanwhile, in mainland Europe, buyers
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