__________________________________________________________________________________________________ Satotukku
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With retailers, the approach is equally collaborative.“ You don’ t convince a buyer with enthusiasm alone,” states Kaisa.“ Buyers want to know the consumer’ s needs are answered by a product, what it will replace or complement, and the expected volume. The best innovation comes from constant cooperation.” Satotukku also sees a role in challenging its customers; if something is demonstrating success elsewhere in Europe, Kaisa believes the business should have the courage to bring that insight to retailers and say:“ We think Finland is ready for this. Let’ s try it!”
Data-driven decision making
For Satotukku, technology, digitalization, and IT are all treated as business development rather than a standalone project. With fresh produce generating vast amounts of information on sales, availability, waste, pricing, and margins, Kaisa says the aim is to turn data into better decisions and help teams anticipate rather than react.“ I’ m not interested in technology for technology’ s sake, but in whether it saves people time, improves decisions, or serves customers better.”
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